Business Development & Communications — HEKA
María José Viteri
Business Development
Strategic Communications
Public Relations
María José Viteri holds a degree in Business Administration and a Master's in Communication and Public Relations, with over 10 years of experience in business development, strategic communications and institutional positioning.
Throughout her career, she has led growth strategies, relationship management and opportunity generation in corporate and high-level environments. She has extensive experience in creating and executing 360° communication plans, developing strategic alliances, organizing high-impact events and managing complex projects. Her approach combines strategic thinking, commercial skills and a strong results orientation.
She has held executive positions in the public sector, including roles as National Director of Communications at the Ministry of Education and the Ministry of Labor, where she led large-scale communication strategies, crisis management and engagement with institutional stakeholders at both national and international levels.
She leads the firm's commercial strategy, focused on generating new business opportunities, building relationships with key clients and positioning legal services across different sectors. Her work integrates a strategic business vision with structured commercial execution, consistently oriented toward results.